News · September 6, 2021

Sorrel Forsey-Anderson joins Pacvac as Global Head of Sales

Sorrel Forsey-Anderson joins Pacvac as Global Head of Sales

With over 30 years of experience in technical sales and project management environments, it was only natural that Sorrel Forsey-Anderson would seamlessly make the transition from building a career centred around technology and innovation to joining us at Pacvac!

Forsey-Anderson worked with engineers around the globe and across numerous industries, helping them prove their designs, and moving them from concept through to full production, including the negotiation and management of supply contracts.

“I have extensive experience in both international distribution and manufacturing,” says Forsey-Anderson, having worked in three key technology industries: Semiconductors including Passives, Interconnect Electromechanical, Hydrogen Fuel Cells and Hydraulics.

“Whilst in the Hydrogen Fuel Cell industry I became an international consultant, providing sales training and services for my clients, enabling them to sell their complex products around the globe.”

Forsey-Anderson has stepped into the senior management position of Global Head of Sales at Pacvac.

Here, she is responsible for the global sales, customer service teams, and the company’s network of distributors, dealers and end users worldwide.

Nolan Smith to the left and Sorrel Forsey-Anderson to the right

“I want to maximise our existing relationships, and to find new partners who will share our vision and drive to make Pacvac the commercial backpack vacuum cleaner of choice worldwide,” Forsey-Anderson says.

Forsey-Anderson says it was the highly experienced and forward-thinking management, marketing, research & development teams that appealed to her about the role.

She also feels her own personal values are aligned to the company’s four core values: be a game-changer, be results orientated, be caring and have fun. 

“I love the culture here at Pacvac,” Forsey-Anderson says,

“Everyone here is enthusiastic, supportive, inclusive and hungry.”

“I feel that my passion, knowledge and experience in strategic planning, international distribution, contract negotiation and training can further enhance the Sales and Customer Services teams, helping the company move forward in achieving its goals.”

“I’m honoured to be a part of this amazing company and team, in our combined effort in striving for excellence, and I’m excited to meet our customers, partner with them and support them as we grow together!”

Welcome aboard Sorrel, we’re privileged to have you with us on our journey at Pacvac!